Knowledge x Imagination

That’s the formula Marty Neumeier, brand and branding legend, defined for Originality.

K x I = O

“Originality comes from the exposure of factual knowledge to the animating force of imagination, depending on the quality of knowledge and level of imagination.”

Metaskills: 5 Talents for The Robotic Age
2012. Marty Neumeier

Meaning, originality is more of a spectrum, with different levels you can tune in.

Interesting thing, the more imagination you use, the more original. The more original, the more creative.

Mihaly Csikszentmihalyi (author of “Flow” and “Creativity”) defines creativity as taking something from one realm/discipline and applying it successfully into another.

Or, in simpler terms, “creativity is the ability to see“.

Originality takes creativity at its core. It needs imagination. And you know what? Only humans can do it.

A computer can’t imagine.

Creativity makes that 2 (or more) disparate things that would “never” come up together, do.

Happens with music.

Happens with products and services.

Happens in business.

It goes deeper than using a prompt. It forces you to break of what is to think of what could be.

It forces you to steal.

At the end of it all, everything is a remix ↓

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