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Following vanity metrics kills innovation. If you’re following revenue as your key metric, you might be on a sketchy path. This might be obvious: higher margins would let you get a healthier business. High vs Low Margin One will let you serve your market at your best and focus on how to bring your customers even more value (value = what they do care about). The other, might be so thin that will focus you on how to keep most of it. And this —guaranteed— will default you to a state of cost-driven focus and penny-pinching. Which one do you think will look more for new, different ways to better-serve their market? |