Kill it early. Kill it soon.

Bad deals.

You want them off of your way as soon as possible. That’s why you need to set up criteria for you to work on the project / with the client.

And if you choose to go with it, you do it knowing. So that when it’s time (sooner rather than later), you churn.

You’re running a business.

It’s your responsibility to know and take action into the kind of clients you (want to) work with, while being profitable.

more to read