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I mean, there’s no competition for who makes it faster, right? Which brings the question: What if slow is better? What if don’t need to improve the efficiency BUT the efficacy? What if it’s not about how fast / efficient / productive you get to a result, but about what kind of result you’re looking for? As Rory Sutherland in this video says: “What if it’s not about the speed of the commute, but about the commute itself?“ What if we’re making the wrong questions? And it’s not about speed (or growth)? |