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Dumb strategy Problem creation Fake Inauthentic Waste money Have you seen businesses claiming any of these? If not, then what’s the reason to say the opposite? If you’re in business, your customers will expect (as the bare minimum) for you to…
If your messaging is about what everybody else claims, what would make you different? What is that thing that makes you stand out? Because you do have that thing. 🙂 |