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“If I do a job in 30 minutes it’s because I spent 10 years learning how to do that in 30 minutes. You owe me for the years, not the minutes.“
Nonsense. This whole argument assumes that to know something, it’s about the effort you put on. About the time you “spent” in learning the thing. How much it meant, in terms of effort, for you to do something. It takes that if something feels as simple as breathing to you, but not for others, it shouldn’t be valuable. Or that for it to be valuable, you have to had sweat, blood and tears. What if you simply see things others don’t and it doesn’t need to take you years or lots of hours? Would that mean that it’s worth less? Effort, time, dedication, learning have nothing to do with the thing. And it’s presumptuous AF. Like people owe you. Your customers don’t owe you anything. Instead, think of it this way. “I can help you get to this outcome you’re looking to achieve. I’m here to help.“ Make it less about you and your “personal brand”. It’s about your customers. What they’re trying to get. And how important it is to them. Then you can set a price that has nothing to do with time, effort, dedication, or passion. |