Your job is not to grow the business.
Unlike what most people think and say, not everything is about growth.
In fact, if you’re in an expertise-based business, scaling up might even hurt you more than help you.
Your job is not even to make the business “sustainable”.
Your job is to make the business right.
Right for yourself.
Right for your customers.
Right for what they need.
Right for the planet.
And it’s not always about “growth”.
One of the few things that grows for the sake of growth, rapidly, in disregard of what the consequences are… is cancer.