Really.
You’ve seen this:
“We do great work.”
Have you ever seen anyone coming and saying: “We do shit work. Hire us. We’ll make you fail.”?
Of course not. It’ll be ridiculous.
Of course you want to do great work. Who would not? (taking you actually care about your customers and business).
And good-fits for you are customers who actually don’t (really) care about how great work you do, but how great is the transformation you help them go through.
Just think about this:
If “great work” is what differentiates you, how different are you from a competitor who also does “great work”?
Or is your definition of “great” greater than theirs?