Getting some profit

​650 in revenue with 200 in costs.

It can be a good deal. If you think of covering your costs and get some profit.

But here’s the thing.

This is self-centered. It’s all about the seller. All about your costs.

About your profit.

It doesn’t take into account your customer.

To what they value.

To what they can find fair.

Now move this same behavior to an expertise business.

It doesn’t cost you anything:

• Thinking
• Coming up with new approaches
• Seeing things differently,
• Knowing how to do something
• Create things never done before in your client’s work.

It’s too easy. It’s too simple. You can do it in your sleep, so anyone can, too. Right?

It’s all second nature to you.

And when it “doesn’t” cost you, the way you price, gets to be focused on you.

And pricing is not about you. It’s about your customers.