Thinking of “them” —your customers— comes from clarity. It’s how you choose to make a greater impact in your market.
It’s about how you can focus on them so that you better serve them.
It’s not about how great work you do, how cool you are, how awesome your brand is. (It helps, sure…)
While you choose based on your personality, values, interest, access and more, the focus of your business is not you. It’s your customers.
Being “others-focused” doesn’t take you off the equation —or means you have less (or no) value at all.
Being “others-focused” brings you to solve the equation while having the most fun.
But… can you quantify FUN?