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Fit in. Fit with. Fit. You’re supposed to find a product-market fit, a customer-product fit, a product-channel fit (omnichannel, right?), so that your business thrives. Which means you need to look like the others —or VERY similar at least. And becoming something like the others turns your offering into average. That’s why it fits. Now think of this: if you’re supposed to fit in (your market, customers’, channels), how are you supposed to stand out? |