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Push or Pull marketing? None. Because they don’t actually exist. Here’s why. What most seem to forget is the final part of it: Push or Pull marketing strategies. It’s actually a strategy that gets applied to the customer in a context of distribution (aka how you get to more people buying). What does it mean, anyways? It takes the center on the customer. It’s a push ON them or a pull FROM them. Has nothing to do with you. (: Push You push your offering towards your customers. You take advantage of your distribution channels (in your case it might be social media, ads, even) so that you’re on more of your customers’ eyes. This usually happens when there’s high competitivity and commoditization. (Where things are mostly decided by price). Pull You get YOUR customers to ask for your offerings. You take advantage of your communications (from content, to free trials, to ads and the likes) so that you become mainstream or on higher demand on more channels. The key point here is differentiation. How important and different it is for your customers to get to buy from you. It’s not about you going to customers or you attracting them to you. It’s about you figuring out where you want to be. |