Double your price

Having an offer “too good to be true” gets your prospects to be afraid of what you’re offering. There’s gotta be a catch.

Lower prices won’t make it more attractive. In fact, they’ll deter your market.

Think of it this way:

We’ve been trained all of our lives to associate higher value with higher price.

To appreciate more the things that cost us more, over the cheaper ones.

Give it a try

Choose one of your offerings and double the price. No explanations. No justifications.

You can just try answering the question: “Why this price?“

“That’s the price.”