Bridging a gap to avoid going into the depths of it might not always be the best choice. It’d leave too many things on the table.
Yes, you might need to bridge gaps some times —yet not every gap needs to be bridged.
Imagine the Grand Canyon with lots of bridges all over it. It would only create noise.
Owning a gap, on the other side, makes you accept it as it is. There’s nothing to fix, it is what it is. It has unknowns that you can explore.
It has potential to do and be so much more than “just a gap”.
You can take advantage of the unknown: explore for longer, invite others to explore. And it’ll keep its beauty.
Same thing as in business. You do want competition.
Here’s the thing
Finding a gap in the market can feel like you want to bridge it. To take the fastest road from A to B.
However, that might be creating noise around the problem or unmet need. Perhaps, it focuses only on the superficialities. Having a bridge in the way of a rivers constant overflow ends up with resources misused.
Owning the gap you find can let you see things different.
You not only focus on the problem, but how the people who are interested in solving it can lever it. How, instead of making a Canyon full of bridges, take that same place and see the other side to explore, find new life and share the beauty.