Diving principles

You can see business as diving.

Here are the principles:

1. Have fun.
2. Never hold your breath.
3. Equalize early and often.
4. Always make a safety stop.
5. Never dive alone.
6. Inspect and maintain your equipment.
7. Be buoyant at the surface, neutral underwater.
8. Have fun.

They have more to do with business than what you’d see on the surface.