rodaparicio
marketing & brand strategy consultancy
I help indie consultants and creators find, claim and own the gaps in their markets... and their marketing.
workexperience
skills
collabs
languages
thinking
archive of my daily newsletter
rodaparicio
marketing & brand strategy consultancy
I help indie consultants and creators find, claim and own the gaps in their markets... and their marketing.
"A sparring partner who is business savvy, critical / sharp and patient. Not afraid of challenges.
You’ve always been a connector, very respectful of others and their own ways and still a motivator for others to do better, acting this out in a selfless way.
So… that makes you an accessible person. It’s welcoming and open."
Kim Durieux Creativity Coach | Founder | Fortune Rookie So… that makes you an accessible person. It’s welcoming and open."
"Rod is a tremendous individual who genuinely cares for the people he works with as much as the projects he's working on. His expertise in brand development shined through immediately as he guided me through building my brand and putting together the strategy necessary to bring it to market. I look forward to my next project with him!"
Joseph Anderton Co-Founder | The Wandering Socialites 
"You have a very different way of thinking, trying to see all possible angles. You connect things which are not always looking you can put together but since you have a bigger picture in your mind, you can see it clearly. You dare to explore the options with a bigger picture in mind, using different hats and having more perspectives."
Barbara K. Customer Engagement & Loyalty Leader 
"I was able to work with Rodrigo in several projects and realized he is a well grounded person, that has clear ideas, and can identify several opportunities. He is trustworthy and reliable, and I would not hesitate in working with him again. He made the group stronger, and was proactive and able to lead."
Carlos Sotomayor Chef & Hospitality Consultant | F&B Solutions 
"My life changed 180º. I learned to prioritize myself and my life expectations. I believe this process has been beyond amazing.
What I liked most about our work was Rod's proactivity, uniqueness, constant follow up, use of agile methodologies, patience.
Working along with him improved my business life and lifestyle."
Cynthia Villar Innovation & Change Management Consultant | Executive DirectorOmid Foundation Working along with him improved my business life and lifestyle."
work experience
rodaparicio
marketing & brand strategy consultancy
I help indie consultants and creators find, claim and own the gaps in their markets... and their marketing.
"A sparring partner who is business savvy, critical / sharp and patient. Not afraid of challenges.
You’ve always been a connector, very respectful of others and their own ways and still a motivator for others to do better, acting this out in a selfless way.
So… that makes you an accessible person. It’s welcoming and open."
Kim Durieux Creativity Coach | Founder | Fortune Rookie So… that makes you an accessible person. It’s welcoming and open."
"Rod is a tremendous individual who genuinely cares for the people he works with as much as the projects he's working on. His expertise in brand development shined through immediately as he guided me through building my brand and putting together the strategy necessary to bring it to market. I look forward to my next project with him!"
Joseph Anderton Co-Founder | The Wandering Socialites
"You have a very different way of thinking, trying to see all possible angles. You connect things which are not always looking you can put together but since you have a bigger picture in your mind, you can see it clearly. You dare to explore the options with a bigger picture in mind, using different hats and having more perspectives."
Barbara K. Customer Engagement & Loyalty Leader
"I was able to work with Rodrigo in several projects and realized he is a well grounded person, that has clear ideas, and can identify several opportunities. He is trustworthy and reliable, and I would not hesitate in working with him again. He made the group stronger, and was proactive and able to lead."
Carlos Sotomayor Chef & Hospitality Consultant | F&B Solutions
"My life changed 180º. I learned to prioritize myself and my life expectations. I believe this process has been beyond amazing.
What I liked most about our work was Rod's proactivity, uniqueness, constant follow up, use of agile methodologies, patience.
Working along with him improved my business life and lifestyle."
Cynthia Villar Innovation & Change Management Consultant | Executive DirectorOmid Foundation Working along with him improved my business life and lifestyle."
Finding The Gap
A daily newsletter for indie consultants and creators —without the bullshit.
One tip, question, or belief-challenge to help you find, claim and own the gaps in your market... and your marketing.
Not sure yet? Explore the archive >>
I can count on Rod's newsletter to make me think about old things in new ways almost every day.
It's a great resource for creators and consultants who want to start thinking bigger.
Jonathan Starkjonathanstark.com It's a great resource for creators and consultants who want to start thinking bigger.
Wow, I loved this one. From my point of view, publishing a short text with a lot of value is the masterclass —and you just hit that.
Really great and thought-provoking.
Batul Resheqbatul.me Really great and thought-provoking.
Your succinct compelling language is music to my ears.
Ali Schwankealischwanke.com 
Rod, this was such a masterclass in email writing!
Kevin Freidberg7secondwebsites.com 
I had never thought of "empowerment" in that way before, but now that you put it this way, it's absolutely spot on.
Genevieve Hayesgenevievehayes.com 
Nice storytelling!
I was on the edge of my seat!!
No, Andy! It's NOT JUST A LITTLE THING!!!!!!
*breathes deeply*
James Turnerturnercreative.ca I was on the edge of my seat!!
No, Andy! It's NOT JUST A LITTLE THING!!!!!!
*breathes deeply*
I love this email, Rod!!
It spoke directly to me (marrying music, creativity, and business).
James Turnerturnercreative.ck.page It spoke directly to me (marrying music, creativity, and business).
I loved your use of quotes to make your point, and the easy flow of the text!
Looking forward for more.
Janjanbrejcha.com 
You give the feeling of complete-ness, reflection, and depth —all without asking much of the reader’s time. You do ask the reader to think, just not to labor too long in total read time.
And in exchange, they get useful advice.
Rowangetartofmessage.com And in exchange, they get useful advice.
work experience
Brand & Marketing Strategy Consultant
01/16 — Now
I design and develop non-conventional business strategies, leveraging marketing and branding at the core of my clients’ growth.
I help them find, claim and own the Product-Market Gaps in their markets to gain deeper customer insights so they can design and deliver offerings people want.
• Redesigned business and revenue models for indie consultants: 10 - 20X jump revenue.
• Opened new market niches for startups in med-specialized, travel and green consultancy industries.
• Raised new member acquisition by 200% for a non-profit ESG in the big capital investing industry in Peru.
• Led social media and content marketing campaigns.
Operations Manager
Dreamer Hostels
04/15 — 01/16
My goal in this business was to make this new expanded property more profitable.
I redesigned and reorganized how to run the property, making it “the place to be”, doubled its revenue and increased profitability.
• Raised revenue, profitability and reputation of the new expanded property.
• Redesigned and reorganized how to run the property.
• The only property —from 80+ competitors—to have 98% occupancy rate while keeping prices at a premium.
• Raised yearly revenue from $300K to $600K+.
Brand & Marketing Strategy Consultant
01/16 — Now
I design and develop non-conventional business strategies, leveraging marketing and branding at the core of my clients’ growth.
I help them find, claim and own the Product-Market Gaps in their markets to gain deeper customer insights so they can design and deliver offerings people want.
• Redesigned business and revenue models for independent consultants: 10 - 20X their revenue.
• Opened new market niches for startups in med-specialized, travel and green consultancy industries.
• Raised new member acquisition by 200% for a non-profit ESG in the big capital investing industry in Peru.
• Led social media and content marketing campaigns.
Operations Manager
Dreamer Hostels
04/15 — 01/16
My goal in this business was to make this new expanded property more profitable.
I redesigned and reorganized how to run the property, making it “the place to be”, doubled its revenue and increased profitability.
• Raised revenue, profitability and reputation of the new expanded property.
• Redesigned and reorganized how to run the property.
• The only property —from 80+ competitors—to have 98% occupancy rate while keeping prices at a premium.
• Raised yearly revenue from $300K to $600K+.
Category Manager
SEO Chemical
01/13 — 02/15
I was brought onboard to help grow this 20-year family business in a competitive B2B market.
I repositioned the business as the go-to specialist for the sector, expanded its ops nationwide, opened new lines of business and raised revenue 500%.
This growth lead to its acquisition by Clariant.
• Repositioned the business as the go-to specialist brand working with large companies in Mining, Import/Export, Logistics, Manufacturing, Glass, Plastics and more.
• Increased revenue +500%. From mid-6-figures to 7-figures
• Expanded operations nationwide and internationally.
• Expanded new product lines and international markets.
Hospitality & Travel Industry
10+ years
I worked and ran different projects, startups and positions in hospitality and travel for 10+ years, knowing the industry deep from the inside.
From first interning at Walt Disney World (Florida, USA) and JW Marriott Lima to work with various independent restaurants, franchises and hotels in Peru and Colombia.
collabs
impact projects
initiatives
Metaskills Challenge by Marty Neumeier | RunnerUp Top5 Team
Junior Achievement Peru Semifinals Jury 2020, 2021, 2022
Business & Brand Strategy, Positioning, Research for Startups, Leading Global Teams, Organizational Talent & Development, Innovation & Brand Frameworks, Creative Strategy, Communications & Data Visualization, Writing, Copywriting, Content Strategy and Development.
skills
languages
Spanish
[native]
[native]
English
[proficient]
[proficient]
French
[intermediate]
[intermediate]
Portuguese
[conversational]
[conversational]
German
[B2]
[B2]
a tour through my thinking
The best way to know if we might be a good fit? Get to know my thinking.
This is my daily newsletter (no worries, you’re directed to the archive —no need to sign up).
Finding The Gap
One *daily* tip, question or belief-challenge to find, claim and own the untaken space in your market.
Shift your thinking from “What Is” into “What Could Be“.
rodaparicio
marketing & brand strategy consultancy
I help indie consultants and creators find, claim and own the gaps in their markets... and their marketing.
"A sparring partner who is business savvy, critical / sharp and patient. Not afraid of challenges.
You’ve always been a connector, very respectful of others and their own ways and still a motivator for others to do better, acting this out in a selfless way.
So… that makes you an accessible person. It’s welcoming and open."
Kim Durieux Creativity Coach | Founder | Fortune Rookie So… that makes you an accessible person. It’s welcoming and open."
"Rod is a tremendous individual who genuinely cares for the people he works with as much as the projects he's working on. His expertise in brand development shined through immediately as he guided me through building my brand and putting together the strategy necessary to bring it to market. I look forward to my next project with him!"
Joseph Anderton Co-Founder | The Wandering Socialites
"You have a very different way of thinking, trying to see all possible angles. You connect things which are not always looking you can put together but since you have a bigger picture in your mind, you can see it clearly. You dare to explore the options with a bigger picture in mind, using different hats and having more perspectives."
Barbara K. Customer Engagement & Loyalty Leader
"I was able to work with Rodrigo in several projects and realized he is a well grounded person, that has clear ideas, and can identify several opportunities. He is trustworthy and reliable, and I would not hesitate in working with him again. He made the group stronger, and was proactive and able to lead."
Carlos Sotomayor Chef & Hospitality Consultant | F&B Solutions
"My life changed 180º. I learned to prioritize myself and my life expectations. I believe this process has been beyond amazing.
What I liked most about our work was Rod's proactivity, uniqueness, constant follow up, use of agile methodologies, patience.
Working along with him improved my business life and lifestyle."
Cynthia Villar Innovation & Change Management Consultant | Executive DirectorOmid Foundation Working along with him improved my business life and lifestyle."
