Customers are idiots

“Not my customers. They’re fucking brilliant.
​You’re fucking brilliant.
And I respect you.”

Noel Gallagher

​

Here’s the thing

Customers are not always right.

They’ll always be right on what they want (as the outcome).

They’ll most likely be wrong in what they need, or on what they want as the solution.

You’re the expert. You show them the door to a better place.

You lead them through moving forward to not stay the same.

Focus on that “1%”. 🙂