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(Doom)Scrolling through LinkedIn a post popped up: creative strategist. Is there ANY strategy that doesn’t require creativity? How can you create advantage —and bring it in a surprising way— (2 requirements for any strategy), if you bring the same as everybody else? If you’re not creative? Spoiler: You can’t. You don’t. And what’s creativity? The ability to see. Mihaly Csikszentmihalyi |