|
Friend-of-the-list, fellow emailer and data scientist Genevieve Hayes came back to “Past and… future?” with this response (and she knows a thing or two about data-driven things) —shared with permission, bold mine:
“Data-driven approaches are like your dive computer. They’re very good at determining the optimal course of action assuming everything continues the way it has in the past. However, they can’t cope with unfamiliar situations. You need humans for that.
Or to put it another way: a purely data-driven strategy will tell you how to make a better film-based camera. Human innovation is required to make the shift from film to digital.” And that’s the thing about designing strategies for your business: they need you to think of things in a different way. To go from one state into another —one that doesn’t exist yet. Thinking in a different way involve risks and uncertainty, and can’t be driven by data. It can be framed or benchmarked by, but not driven. Because you’re creating a future. |