Safety (or risk)
Regret
Creativity
Learning
Trying
feel more like a consequence of failure, than the opposite to failure.
As friend-of-the-list Genevieve Hayes says [brackets mine]:
“If you succeed at the first thing you do (aka don’t fail), then why ever try anything different?“
The only way to know you’re failing is when you set a goal to achieve. How you take the outcome of that process —whether you fail or not— is what builds you up.
How you grow.
Because all of those words at the start of this message take things as an ongoing, never-ending process.
Just like life (and business).