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Ghostwriters, copywriters, marketers, content marketers, brand strategists… Other people can’t write “thought-leadership” for you. Neither will they turn you into a “thought-leader”. It’s not magic. And definitely not a linear, easy-to-reach process. Leadership comes from the outside. Thought-leadership comes from your market: rivals, business environment, customers. Thoughts come from you. To get there, others can help you. Yet the articulation (and the struggle to get there) needs to come out of your head. It can be a simple thing —a hard, yet simple one. It all starts when you try to think with your fingers.
“Clarity comes during the articulation.“
David C. Baker |