It’s a choice. Everything.
You get to decide.
It’s your business.
Nobody else can put a vision to it.
Nobody else is (truly) risking things for it.
You get presented with options and it’s for you to choose.
There are no shoulds.
It also means you take responsibility and ownership.
When you’re told what to do (or the lovely “you should do this”), making that choice carries judgement —which might slow you down.
But what’s the Anti- to being told what to do?
Being able to decide. To have agency.
To have improved head skills.
And that, to make the right choices for you and your business, can only happen when you get to ask better questions.
A way to start with it?
Learning how to make (and find) more beautiful questions.