Customers. Right and wrong

Your clients are almost always wrong and always right. All at the same time They’re almost always wrong When they come to you self diagnosed and ask for specific deliverables. “I want these features. And this website. And this look. This logo bigger. 10 pieces of content.” You get the idea. They’ve come to these […]

Squares and edges.

Yesterday’s email unveiled something interesting: fitting in is like being an square hiding your edge. Edge: a quality or factor which gives superiority over close rivals. | give an intense or sharp quality to. | the outside limit of an object, area, or surface. Here’s a definition by John Hagel that approaches the most to what an edge is […]