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Food for thought on how pricing could be referred to. Time-based pricing: It’s focused on your time. Not on your customers’. Cost-based pricing: focused on your costs. Not on something for your customers. Value-based pricing: confusing as on what “value” is. Solution-based pricing: focused on the solution you offer (YOUR solution). Biases towards you being the option to choose. Outcome-based pricing: focused on the outcome your customers get. Transformation-based pricing: focused on what’s the transformation your customers want to go for. Customer-based pricing: focused on what your customers’ goals are, who they are, and what they can consider proportional to their desired outcomes. Some of these are more focused on you as a seller; the others, more on your buyer. Which one do you feel is easier to close? It doesn’t matter what you call them, but on who your focus is. |