rod aparicio

No-bs marketing consultancy for specialized small b2b brands.

Marketing and sales shouldn’t keep you up at night —or putting off fires at day. But if you are, things can turn around.

themes I tend to help with the most:

What to sell (offering)
How to stand out (disruption)
Who to focus on (segmentation)
What to say  & How (message, point-of-view)

rod aparicio

No-bs marketing consultancy for specialized small b2b brands.

Marketing and sales shouldn’t keep you up at night —or putting off fires at day. But if you are, things can turn around.

Marketing and sales shouldn’t keep you up at night —or putting off fires at day. But if you are, things can turn around.

themes I tend to help with the most:

What to sell (offering)
How to stand out (positioning)
Who to focus on (segmentation)
Why you’re the right option (uniqueness)
What to say (message, point-of-view)

rod aparicio

No-bs marketing consultancy for specialized small b2b brands.

Better Serve Your Market

Marketing and sales shouldn’t keep you up at night —or putting off fires at day. But if you are, things can turn around.

daily insights

One tip, question, or belief-challenge that just might change the way you market yourself, so that your customers buy

daily insights

One tip, question, or belief-challenge that just might change the way you market yourself, so that your customers buy

rod aparicio

A daily bizletter for specialized small b2b founders —without the bullshit, so that you just might change the way you go to market.

My free gap test to figure out how you show up in your market. And what to do next.

No-bs marketing consultancy for specialized small b2b brands.

Better Serve Your Market

Marketing and sales shouldn’t keep you up at night —or putting off fires at day. But if you are, things can turn around.

No-bs marketing consultancy for specialized small b2b brands.

rod aparicio

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Elevating Digital Excellence.

We specialize in web design, development, UI/UX, and product design. Transform your online presence with our creative expertise.

marketing and sales shouldn't keep you up at night —or putting off fires at day.

But if you are, things can turn around.

marketing and sales shouldn't keep you up at night —or putting off fires at day.

But if you are, you can turn things around.

rod aparicio

no-bs brand consultancy for specialized small b2b

marketing and sales shouldn't keep you up at night —or putting off fires at day.

But if you are, you can turn things around.

commodity or premium?

Figure out how you're showing up in your market in this quick self- eval.

marketing and sales shouldn't keep you up at night —or putting off fires at day.

But if you are, you can turn things around.

commodity or premium?

Figure out how you're showing up in your market in this quick self- eval.

marketing and sales shouldn't keep you up at night —or putting off fires at day.

But if you are, you can turn things around.

marketing and sales shouldn't keep you up at night —or putting off fires at day.

But if you are, you can turn things around.

It’ll take more than just “strategy”, “marketing” or “social media”. It’ll be to help you focus on how to better-serve your market. And that’s more than a mindset.

marketing and sales shouldn't keep you up at night —or putting off fires at day.

But if you are, you can turn things around.

marketing and sales shouldn't keep you up at night —or putting off fires at day.

But if you are, you can turn things around for your specialized b2b business. And I can help.

marketing and sales shouldn't keep you up at night —or putting off fires at day

no-bs marketing for specialized small B2B companies trying to increase sales —without cutting down prices.

no-bs marketing for specialized small B2B companies trying to increase sales —without cutting down prices.

Shall we stay in touch?

Join my free daily note: ✨The CFO Daily✨

What it is: A Finance-flavored wisdom-rich daily lesson for founders and those supporting them.


If you want to:

Learn how to win with investors

Get to profitability

Hire like a CFO

Becoming a better CEO

Stop feeling like you’re running your startup blind

Then this is the perfect fit for you!

Shall we stay in touch?

Join my free daily mailing list: No Marketing BS

What it is: A Finance-flavored wisdom-rich daily lesson for founders and those supporting them.

 

If you want to:

Learn how to win with investors

Get to profitability

Hire like a CFO

Becoming a better CEO

Stop feeling like you’re running your startup blind

Then this is the perfect fit for you!

rod's mailing list

A daily bizletter for independent brand founders —without the bullshit.

Focus on how to better serve your market.

Business insights to rev-up your impact.

Finding The Gap

A daily bizletter for indie consultants and creators —without the bullshit.

boldness from the conventional.
One tip, question, or belief-challenge to shift the way you go to market, so that you go from standARD to stand-OUT.