Delulu anyone?
Delulu. Adjective. Internet slang for “delusional”, characterized by or holding false beliefs or judgements about external reality that are held despite incontrovertible evidence to the contrary, typically as a symptom of a mental condition. Oxford Languages TL;DR. The perception of reality vs the actual reality are very different. There’s a time where delusion is disguised as optimism. A time where the expectations of what’s supposed to happen in a business and the reality of what’s actually…
Approach them from interest, not self-interest
When talking with people and trying to figure out if they’re a fit for you, stop thinking of yourself. Assess their situation Take notes Help Connect And don’t expect something in return. That’ll build up your reputation. It’s the long game, dear reader.
A shopping list
That’s what most quotes and proposals look like. A list of items the prospect can choose from and decide what they buy. It doesn’t matter if it’s actually important, it’s what they “feel” it’ll be important for them… in their self-diagnose. A sense of alignment and direction BEFORE the execution? Nah. We need it to happen today. Let’s skip that. This looks too expensive from that proposal. Let’s take it off. This is too many things —and it’s not everything that I asked for. Let’s pressure…
Anyone with a heartbeat
A business. A very broad description of what they do. To try to grab the most opportunity, and from there get the foot in the door. – Who’s your type of customer? – Anyone with money. [aka. Anyone with a heartbeat.] – What you do? Bring solutions. Creative. Collaborative. Team players. Strategic (whatever that means). A partner. More of what you can find in the market. Totally exchangeable with zero effort. One more in a sea of many. Just think of it. Which of the competitors would go and say…
20 lessons on entrepreneurship

This is a recent TEDx by David C. Baker on 20 things to think of in business. It’s right under 20 mins. Totally worth a watch. 🙂 20 Things I learned After Growing Up in San Miguel Acatán | David C. Baker | TEDxGuatemalaCity
What do you publish?
Today’s daily gets to ask what’s that you write/publish on? You’re different from your competitors. What makes you different? Do your customers and your prospects know what makes YOU different?
When you need rest…
PSA. When you (and your body) need to rest, do so. This is me, today, doing exactly that.
A few ways of not asking for what’s their budget, and still talk money.
Deliberately not asking for what is the budget doesn’t mean you don’t talk money. There are other ways to ask what your customer consider their budget. Before any of that, though, you need to think of it as a financial fit. There needs to be a business case for you to move on. And business involves money. 🙂 Here are a few ways of talking about money: We’ll find if there’s a financial fit. Do you have allocated funds for this project? What were you thinking of investing in this? What did you…
On not asking for the budget
Not asking for what the budget is doesn’t mean you don’t talk money. It starts with Stopping assuming things. Asking with curiosity (to really understand). Evaluating if what they say they want is actually that.
Stop asking for the budget
Please stop asking what’s the budget It assumes they’ll buy from you. It assumes you’ll accommodate YOUR offer to THEIR arbitrary budget. It assumes they know what they want and need at a deep level. It assumes they’re the expert. It assumes they lead the engagement. And when you assume, you stop asking.