Defining an enemy
Here’s another example of the downside of “choosing an enemy”: introducing animosity. Fabian Geyrhalter Do you want to rally people up? Or to get them ready to war? One is about moving forward, the other, about winning/losing.
Don’t choose an enemy
Some say “You need to choose an enemy. This way you and yours will rally together and will make your brand meaningful. ‘Look at Patagonia. They fight climate change.'” Well intended. But bullshit. Patagonia is not focused on defeating climate change. Ryan Gellert, Patagonia CEO, sustains “We must use all the tools at our disposal to secure a safer, more just future.” A future. Opportunities… The difference between those 2 is simple. Fighting is built on a narrative of threats. This is a…
Being the expert
Even if you don’t see yourself as THE expert, or the authority to be listened to in the work you do with your clients, THEY DO. Doing what they need might not be the best way to approach things. Doing what you want might not be either. Doing what they tell you is for sure a recipe for dissatisfaction. Here’s why While they’re experts in their business and at what they do, they’re not (in 99,9999% of cases) experts at what you do. If you don’t get to ask the right questions. If you only follow…
The focus of transactional
It’s all about deciding —yes, making a choice where you have the power— where the focus of your business is. Short-term v long-term Serving v service What is v What could be It’s all about the potential (what your customers can realize. How they can thrive) you see. Then you’ll focus on what really matters to you.
Transactional
“We don’t do transactional, we do relationship with our clients.” Everything is transactional. They have different depths, dynamics and trade-offs. Are some business relationship something more, though? And here comes the thing: it’s not about the transaction itself, it’s about the meaning. And there are meaningful relationships. And others that are not. Which ones are the ones that will make YOU, and your customers grow? On which ones would you rather focus on?
Real questions
“There are enough real questions and issues to solve – let’s not solve problems that don’t exist [like stop calling soft skills, something else].” That was a reply to Soft Skills from 2 days ago. Real questions will NEVER get all the time and dedication and focus to be solved as A real question. They’re not in siloes. Everything is connected and interdependent. Problems are not mutually exclusive: If you fix A, you can’t fix B. Because something’s been in use for a long time (hello, status…
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Sometimes you need time to regroup. Do it with intention. That beats busy-ness. Always.
Soft skills
What’s that even supposed to mean: soft skills? Next-level thought leadershit? As you can feel, I have an itch with the term “soft skills”. What’s “soft” about… leadership? communication? empathy? honesty? trust? Is it soft because you can’t measure it? Just as you can’t measure love, right? So love is soft. Makes you soft. And, as soft, it can be disposable. Or is it?
Repeating yourself
To be a “thought leader”, they say you need to be authentic, original and come up with new, innovative, disruptive ideas that no one has ever said before. That you can’t repeat yourself. Buillshit. It’s fine to repeat yourself. In fact, do that. Like in music, add some new riffs, new instruments, new versions, new interpretations. Say the same thing, in as many ways as you can. You’ll find new angles, new holes to fill, new spaces to leave, new ways to see. Just like a song and its own…
Diving and business
They’re both about leading, and it will… frustrate you. stretch you. for sure scare the shit out of you. When you go diving, you go see what’s below the surface. When you go in business, to best help your customers, you go below the surface. Business feels like diving because it involves the unknown. It involves risk. And it involves facing your fears. Dealing with the unknown → How to be prepared on different (and sometimes unexpected) scenarios. Involves risks → How real, realistic and…