|
In German, that’s the translation for Fear. Fear of sharing… … your secret sauce. The way you do things. The way you can lead the sale. The way you lead your engagements. The way you’re different. The things you know. All of them in fear of your competition figuring out “what you do and what you know” and doing it to take you out of the market. That’s just too egotistic. While they care, they don’t really care about you. You sharing all of your knowledge is an advantage for you because it builds your credibility with your customers, your credibility in your market, and the confidence projected of THE expert. And even if all things go South… better crash yourself by what you do consciously, than by someone else. |