|
“That’s how the super rich talk: they just say 5… 20…“ Funny thing, that’s how your ideal customers also talk: in a natural way, with a big number, in terms of money. When you’re selling, you have to not think with your own pocket. You have to align with what they can afford and where they see the upside. Value is subjective. And the things they value, have a different appearance to what you see. Can you say to your customer “It’s $ 10 000” without giggling or breaking character? Try it out. You’d be surprised. 🙂 |