How do I align my leadership team around brand or strategy?
We’re expanding, but don’t have a clear brand.
Need help defining our company’s vision or positioning.
Need to improve our messaging.
Need to do marketing (and hire someone to do it).
We grew by our great work and referrals.
We’re at a transition point.
(Now read it backwards)
You've outgrown word of mouth. What's Next?
When marketing feels unclear—whether it’s missing, new, or just not working— you can gain clarity.
The kind of bullshit-free clarity that lets you lead. The kind of clarity that breaks the market. The one that makes you the one.
I help expert-led businesses who’ve crossed the €3M+ mark align vision, direction and action, so that they thrive.
The Red Queen
“It takes all the running you can do, to keep in the same place.”
That’s what it feels like.
Moving, investing, hiring, trying, buying, and still stuck. Like all efforts go in all directions. The result is a race to the bottom.
And the answer is to wait (while running as fast as you can).
Maybe something will stick.
Maybe.
The Hamster Wheel
That’s what it feels like. Moving, investing, hiring, trying, buying, and still kind of stuck. Like all efforts go in all directions.
And the answer is to wait.
Maybe something will stick.
Maybe.
What might be happening to your biz
Word-of-mouth plateau. Referrals are good, but they’re just not as usual as they were. They used to just buy from you, now it takes more effort (and time).
No marketing direction. Social media, ads, events, shows, sponsoring. They all feel different and it’s hard to hit metrics. So now anyone you talk to is a “lead”.
Marketing pressure. You feel pressure to “do marketing”—but it’s not clear what that means, what it should solve, or who should own it.
Hidden ceilings.
An alternative, non-conventional way
Word-of-mouth plateau. Referrals are good, but they’re just not as usual as they were. They used to just buy from you, now it takes more effort (and time).
No marketing direction. Social media, ads, events, shows, sponsoring. They all feel different and it’s hard to hit metrics. So now anyone you talk to is a “lead”.
Marketing pressure. You feel pressure to “do marketing”—but it’s not clear what that means, what it should solve, or who should own it.
Hidden ceilings.
The Inflection Point
A daily bizletter for expert-led businesses figuring out what marketing should do next, big-picture —without the bullshit.
You've outgrown word of mouth — what's next?
How do I align my leadership team around brand or strategy?
We’re expanding, but don’t have a clear brand.
Need help defining our company’s vision or positioning.
Not sure yet? Explore the archive >>
Finding The Gap
A daily bizletter for indie consultants and creators —without the bullshit.
“Looking for a brand or marketing consultant for a small, specialized business”
“We’ve grown through word of mouth—what’s next?”
“How do I align my leadership team around brand or strategy?”
“We’re expanding but don’t have a clear brand”
“Need help defining our company’s vision or positioning”
One tip, question, or belief-challenge that just might change the way you market yourself, so that your customers buy.
Not sure yet? Explore the archive >>
It's a great resource for creators and consultants who want to start thinking bigger."
Really great and thought-provoking."
I was on the edge of my seat!!
No, Andy! It's NOT JUST A LITTLE THING!!!!!!
*breathes deeply*"
It spoke directly to me (marrying music, creativity, and business). "
And in exchange, they get useful advice."
