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A business. A very broad description of what they do. To try to grab the most opportunity, and from there get the foot in the door. – Who’s your type of customer? – Anyone with money. [aka. Anyone with a heartbeat.] – What you do? Bring solutions. Creative. Collaborative. Team players. Strategic (whatever that means). A partner. More of what you can find in the market. Totally exchangeable with zero effort. One more in a sea of many. Just think of it. Which of the competitors would go and say that they are the opposite to that description? None. The simple way to break off the mold? Switching into what you really excel at. It’s always been there. |