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The sausage is a metaphor for what your customers want: the outcome, the transformation.
Here are a few types of sausage:
- Increasing revenue
- Decreasing delays
- Improving message clarity
- Enabling their sales to better fits
- Streamlining their ops
- Accessing new markets
- Expanding the brand presence
- Being the top-of-mind choice in new business
- Take a bigger share of the market
- Keeping better track of their processes
- Improving their new product launches
- Increased revenues or profitability
- Faster time to market
- Minimizing risks
- Minimizing the perceived risk to switch products
All of these are high level. And you get to talk with your customers —and get agreements on to move forward— about them.
All they’re expecting is what’s in it for them. THE sausage.
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