Using the same tools as your competition

That doesn’t define that you’re supposed to charge as them.

The thing that makes it different is not the tools used, but how you use them, and the perspective you take.

Using the same tools can lead you to outstanding, different results than the others (after all, we all have a brain, and how we use it is what makes a difference), results others could not achieve.

Remember, it’s not about WHAT you use X, or HOW you use X. It’s about how YOU help THEM get what they want.

It’s always been about them. 🙂

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