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Yesterday’s message was about revenue will kill your business. That is, if you’re only looking for it as the metric to follow (revenue = vanity metric). Here’s the thing Revenue alone doesn’t dictate or even diagnose if a business is doing good or bad. Profit, on the other side, does. While having multiple revenue streams is a great thing to have, if you don’t keep those on check, all your efforts will make little difference. It’ll be ultimately a race to zero. And the worst is that you can always win it…. or get second place. Profit is the thing that will keep your dream and your ability to serve your market at your best. Because without funding, the mission won’t make it far enough. |