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Here’s what it sounds like when someone says “competitive prices”: that they have lower prices than the competition (so they can win). That they’re inexpensive. That they won’t be able to command a premium. That they’ll accommodate to whatever the customer asks. That they have no power in the sale. That they shy away from leading. That they can’t say “No, thank you. Not interested.” That they’re cheap. That they’ll match competitors’ prices. That they’ll win… the race to zero. |