|
In response to the 650 question on if Billy’s deal was good or bad, friend of the list and great illustrator and designer Rad came back with one question that was HUGE (edited slightly for conciseness, shared with permission).
“The customer got a heck of a deal from Billy because they’re sure to make a killing with the enhancements because it’s already 16,000 to get the instrument but only less than 10% to get the upgrade.
Billy could have charged more. (I think) What am i missing?” Here’s a way to see things —from a buyer’s perspective. If you’re paying 16k, having an extra 650 is nonsense. As a buyer I could see that as an extra way of making money out of me, because it’s too little money to even give a thought to it. Makes me feel as it’s the fine-print. I’ll be now expecting to get more little, insignificant, hidden new costs to add up. As a buyer, paying 16k already makes no difference to 17k. Especially for what I want the thing to do. I’m already investing 16k, one more thousand is not a deal breaker at that level. As a buyer, paying an extra 650 means the custom work costs incurred into what I want is quite small, so it’d make me wonder why the main thing is actually 16k. It’s quite likely I’m overpaying here. As a buyer, anything else will be expected to be on the cheap. Because —as it usually happens when buying— I’ll “forget” the 16k, but *will* remember the 650. As a buyer, getting this extra for 650 might mean it’s too good to be true, so maybe it makes me think that the product is faulty or it means too much of a risk. What would you say, from a buyer’s perspective? |