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In a product-market fit approach: “This is how everybody else prices” (eg. cost+) “These are the prices“. You play by their rules. And here comes the challenge. Rethinking them from the core: “How can you change this equation?“ “How could i charge X?” “What would my customers need that they gain 10X the price?” It brings you to think from “what they owe me” (aka. what it costs me) into “what they’re interested in” (the outcome). When you start with this, things shift. And that’s your first step. 🙂 |