How to claim a gap.
Once you’ve seen the gaps in your market, how can you claim it? Here’s an approach.
These factors lever and build on one another to help you show your value, feel seen as a consistent / expert brand and have better sales conversations. They help you be the obvious choice —for the right people.
- Purpose
- Narrative
- Alignment
- Focus
- Flip
- Clarity
- Impact
Going in-depth from tomorrow.