◘ We’re talking with an agency to improve our website.
They’ve told us we need to improve our SEO, links and so on. With that, our website will be better.
FOUR WEEKS LATER…
◘ We’re now optimized and we see our load times are short, our links aren’t broken.
♠ Cool! So what was the goal of optimizing, again?
◘ Making it better.
♠ Ok. And now that it’s better… are you getting more leads?
◘ Oh! No… It’s still the same as usual.
Optimizing the wrong things will keep you busy.
The thing is, it won’t move the needle.
You’ll keep stuck and feeling your efforts are wasted.
You’ll go deeper into being busier in hopes things will improve (they won’t).
You’ll get more committed to your sunk efforts.
Here’s the thing
Unless you get a clear direction of WHY you want to optimize things, you’ll get efficient… at being inefficient.