Optimizing keywords and your website to have all the stats at 100%.
- Loading time
- Responsiveness
- Image
- Alt text
- Accessibility
- And so on…
That’ll get you to be number 1 on Google.
The question is: What kind of number 1 on Google you want to be?
What if you’re first on Google right next to McDonald’s?
Odds are, it won’t drive the prospects you want to your expertise business (unless you do want to be looked for after McDo for a strategic decision).
Optimizing for the wrong thing will make you efficient at the wrong thing.
Here’s the thing
Going deep into the weeds, getting all the technical part smooth, making everything optimized without a clear goal, will:
- Keep you busy with your head on the trenches.
- Overwhelm you with unwanted prospects.
- Keep you wondering why, if you’re doing everything right, things don’t work.
- Keep you perfecting the nice-to-haves.
- Get your focus on the distractions.
Not having a clear direction and a way to measure what you want will put you to do perfect… the wrong thing.
A way out
Start with
- Why do we need and want this?
- What’s the outcome we’re trying to achieve?
- How will we know it’s the right call?