6 misbeliefs

Here are 6 misbeliefs on approaching your market.

1. The client is always right. Which means you do what they tell you.
2. Branding is strategic, marketing, tactical. Which means —simply nonsense.
3. Your business needs to have a purpose. Even if you fake it.
4. We bring solutions to our customers. Unlike everyone else who brings only problems.
5. .Always use charm prices. Because that’s the best way to sell.
6. Give discounts to close more deals. Because a full price might be too much.

Have you fell for any of those?

I know i have. 🙂