“How do you make time to write daily?”
The same way you make time to do whatever you do daily: you don’t.
This has been a question from a few friends of the list. And the answer is simple: I cheat.
I don’t really “make time”.
Here’s the hack:
I write all day long.
Meaning, whatever ideas come to mind, i write them down —however they come.
The rule is: don’t edit, don’t look for fancy words —or even for the right words. It’s just a set of ideas. Often times without making any sense. And that’s fine.
Then, when i decide i’ll write for the day, i go, pick one of the things that rings best to me at that very moment, see what’s in there and shape it. Or carve it. Or take a different stand to it.
Then, a quick edit and hit publish.
It’s a way of training yourself to think fast, pour those thoughts out of your head and leave space to bring new ideas, connections, contradictions.
The key thing is this: whatever idea it is, EVERYTHING goes through the filter of “How can this help an indie consultant/brand?”
That’s it.
What’s your filter?