Strategic creativity.
Unlike the usual take on creativity (drawing, creating art, “inventiveness”), it aims at pondering questions about what could be, instead of what is.
It’s not about “How can we be creative?” but about
- What if this could be different?
- Is there another way?
- Can we make another way?
Here’s a (sort of) manifesto:
BTW, this is not a How-To run/manage creatives. This kind of strategic creativity has nothing to do with that.
It’s about how you can leverage your strategic thinking by untapping creativity.
5 views to it.
- What creativity is. → The ability to see (opportunities).
- How it can untap your potential. → from possibilities to opportunities.
From passive standing into creating and grasping them. Seeing what the possibilities are and creating the right context (opportunity) for your you to be at your natural best. - Train your eyes to see the unseen. → question yourself:
What Is.
What am i missing?
What am i not being told?
What if…? - Explore the options with a bigger picture in mind → How far could this go?
- Connect things which are not always looking like you can put together. → How could i make this “crazy” thing happen?
On and on, the more you practice, the more you’ll see.
And when you see (the unseen), you serve in greater impact.