Different, but not THAT different
In your field, what’s the thing that makes you different? If you could say only ONE thing to make your case, what would it be? When you are different, yet all of the arguments are similar to the ones of your competition, your odds of getting the deal are not as high —you’re not the obvious choice. I’m quite sure you have something that makes you and your business stand out. However, it won’t be how passionate you are, how much effort you put into it, how much time it took you to learn your…