Judgement-free
The first trap: good, better, best. You’ve seen them pretty much everywhere: SaaS, productized services, services, products, subscriptions… While it would make sense to offer tiers named “Good, Better, Best” there’s a thing that gets overlooked: judgement. It judges the buyer’s decision: You can only afford “Good”, not the premium. You can only do “Bronze”, not the Platinum You can’t afford more expensive things… It makes them feel pressure, that what they decide is of less value than the…