Will it help…
A conversation with your prospect. Maybe was referred to you. Maybe found out about you some other way. And you ask: “Will it help if I send you these? (your docs, slide deck, presentation, technical info, etc.)” Your Yes/No question gives them no alternative. If they wanna be polite, all you’ll hear is “Yes” (a fake Yes). You’ll get excited because you got it. Now, you got your foot in the door and it’s only a matter of time before the big purchase comes. You convinced them. Just a matter of…