Selling food

Following, an actual conversation. A new price set. I asked, walk me through the process on how you got to this price. – Well… I grabbed the cost and factored it in. + Ok. What did you factor? – Well… on the standard. + What standard? – The standard for the industry. + What kind of industry? – In the distribution / reseller. + For what kind of industry? – Well… companies like Lidl, or like restaurants. I factored in 30% and the price is good. + Are you in the food industry? – Erm… no….