Where were you for the last 10 years?
“Where were you for the last 10 years?!” That’s one of the best compliments you can get. Not because how it sounds to you, but because what they are feeling. This feeling is a response to: The actual feel of moving forward (from the status quo/previous situation). Seeing the light at the end of the tunnel. They realize they’re not doomed. Getting quick, small wins that show them the potential of change. In short: the first signs of transformation. That’s the kind of behaviors you’re looking…
Stop getting in your own way.
Make it simple for your customers to get back to you. Ditch the jargon, the brain and extra work, the coordination. Get to the point, tell them the price and leave it up to them. Help them make the decision. Simplify things. It might look like this at first. From a complex process: Mailing Text All about why “your brand is the best” Discount Click Landing page Look for the owned product and its serial number Fill in form Apply discount Send Wait for the quote Get the quote Order Results: X…
Music is not a sport.
“Music is about soul, feeling and intention.” —Mohini Dey But first, watch this for 2 mins: Most about the features “[…] Very skilled, very technical, amazing in their own ways, but what’s missing is the soul and the melody.” My guess is that you can relate to this in your own market. There is always something missing, and you intend to change that in your own ways. And when you see things that way, you will find that, sure, things in your market might focus on performance and metrics for…
Imposter syndrome will be a guarantee
There was a linkedin post talking about entrepreneurship and how “imposter syndrome will be a guarantee” of it. Brian Collins came to say something raw, and brilliant in response. […] What is not true is this:- Imposter syndrome will be a guarantee.There is no such thing as Imposter Syndrome. That expression is just someone turning insecurity into a pathology. It is the human human trait called “learning.”Yes, anything new is going to have a learning curve.Entrepreneurship? That’s a steep…
Are you scared?
Brian Collins (once again) wrote this article about fear. You need fear, you need insecurity —I’d argue you even need pain. Because that’s what also lets you see into the other side of life. Where you are not comfortable anymore. And, if channeled right, it might just be the thing that leads you to something awesome. Here’s what he wrote.???? Last year, I invited my friend (and our Chief Strategy Officer) Taamrat Amaize to give a talk with me at the spectacular OFFF Festival in Barcelona. The…
Value, profit, revenue or costs?
Some businesses focus on how to be more cost-efficient, because that’s how they think they’ll win. Others, on how to get more sales (revenue) because the more they sell, the more often they win. Some others, on how much profit they can add on top, so that the business model they have makes sense and can win. Few, on what their customers value and are willing (and able) to give in exchange of that (money). Still trying to win more. A very, very few, on how they can get to what their customers…
How do you experiment?
How do you explore… New approaches? New products and services? New models? New content? New ways of working? Do you go there at all?
More is… more
You’ve been told or heard “less is more”. As in the belief that simplicity and clarity will always mean more, by taking off what’s not necessary. However, what if it’s not less, but actually more? More focused More thoughtful More defined More effective More intentional It’s about finding more clarity, more focus so that you can bring simplicity. You get rid of the irrelevant extras. You cut to the chase. And you’re clear.
What books
What books are you reading this year? I’m curious to know which ones you find interesting. On my side, here’s my list (so far): Learn Your Lines by Jonathan Stark. What to say when you’re put on the spot by prospects, so that you can build trust and confidence. The Creative Act by Rick Rubin. An insight on how Rubin sees creativity. Sales Pitch by April Dunford. How to approach sales from a point of helping your prospects to buy. Regeneration: The Future of Community in a Permacrisis World by…
Codifying your magic
To you, it’s as easy and natural as breathing. It just happens. Feels like magic. To others, that very same thing is unthinkable of —or at least VERY, very hard to do. When you codify this magic though, this superpower can be shared with others. When you codify it, you can leverage on it, as nobody else/very few will have it. When you codify it, you stand out. What’s that ONE thing that nobody else can do as you do?
