So, you show how great work you do and…
What to say when you’ve been ghosted. You made your proposal, sent it and… are still waiting for a reply —that might or might never arrive. Here’s what Blair Enns has to say about this and I’ve found right on point. You might wanna give it a shot. What it does It labels the situation as neutral and takes off the guilt of the other parties to say No. It asks for a detached answer, to a simple fact. It gets you out of the desperation reek when trying to get a reply. You come out as gracious…
What’s the most important?
Pop quiz: What’s the most important for your business?
Yes, you are
To yesterday’s email on “What’s the most important” in your business, there were interesting replies: Sustainability Profit Revenue Consistent income Me Freedom to choose Customers And so on… And, while all of them are important, ME, is the most important. Because when you’re not at your best, your work can’t be at its top. You can’t take care of your customers at your best. You can’t take care of making the best decisions to build sustainability into your business. You can’t innovate. You…
Leadership stress test
“Leadership is about how to create more leaders; not attract more followers.” David Marquet Do a stress test with any “thought leadership” out there. Which one do most of them fall under? From the ones who pass the test, who do you feel like giving a shout out? Give some thought on why these and no the other ones. Here’s the thing Most “leadership” (and “thought-leadership”) goes about oneself. Choose the path to focus on others. Then, that is actual leadership.
All hands on deck
When going into a strategy session, retreat or next-year planning, one thing that often happens is this: Everyone goes to work and figure the ways to make things work… by just jumping in and “brainstorming”, coming up with solutions, deciding on 500 steps ahead. It all would be good, if this pattern didn’t repeat over and over: no reflection nor pause to define what’s THE big thing. Everyone gets behind their own interpretations of the ideas and at the end of the day/session, it’s just…
April in November
Today’s daily comes from a post by April Dunford, one of the best experts in positioning for product and b2b companies and author of Obviously Awesome and Sales Pitch. The core of it? Comparing your start to someone else’s mid-journey (bolding mine). —- I had a call with a product marketing consultant today, and it was a little bit heartbreaking. She’s worked in-house for eight years; she’s been consulting for six months. She told me she feels like a failure. Her big question was, “Why…
Optionality is confusing your prospects
That’s the argument I found on a LinkedIn post about why sales aren’t working. Just as these other ones: 3 options will only confuse people. And they won’t buy. Putting the full price will deter prospects from buying. I’m competing with other guys and they’ll evaluate based on price. Giving the full price and what it includes will show my offering is too expensive. So they won’t buy. And what’s the solution? We send one-price quotation. We add a line saying “Ask for this extra for $X”. We…
Laser-focused or Loser-focused?
What’s the thing you’re focusing on when running your business? The goal to get to? Or what others are doing in your same space, so you “don’t lose”? One can take you to new heights. The other one, only down. To zero.
The (un)curse of knowledge
The curse of knowledge. It’s assuming others know what you know (because you get that all backgrounds and understandings are shared). What if you had an un-curse of knowledge? Not assuming that others know what you know, but bring them something that comes from your background and understanding to help them better understand it themselves. That would become a gift. Philip Morgan calls it a Free Gift of Knowledge. A live test to the market on what you can offer as you specialize. I’m making a…
Relying heavily on AI
If you rely heavily on AI (or LLMs), here’s something worth checking. Is it being trained on biased datasets? If you want to explore the whole pod, you can follow it here.
