Re-packaging
Not only products. Also ideas. It’s working around your ideas and offerings to present them in a different way. What’s the impact it can have? It can lead to buy-in from decision-makers. It can shift how your brand is perceived. It can bring in marginal revenue. It can also bring new revenue in orders of magnitude (selling the same thing for a way higher new price). However, it’s not about charging more only for the sake of charging more. It’s about bringing (and articulating) more of what…
